Amia Clothing is a high end designer preloved clothing boutique which people can shop online and purchase authentic designer clothing at a fraction of the cost. The website uses shopify as its platform due to its user friendly interface both from the buyer and store owner. The shopify platform was also used because of its security with payment gateways. The other focus for this brand was to create a marketing platform using social media – in particular Instagram to generate sales. Logo design, packaging and other supporting material was also created to present a classy, high end brand.