Latest Work

Logo Design | Branding | Label Design | Packaging Design

Project Description:

Contracted as a creative director/graphic design with advertising agency The Jam Jar, the brief for this job was to explore traditional and modern ways to represent wine to a Chinese audience but highlight that it was made in Australia. The brief for the red wine was to explore the “regal” look, as well as the idea of “prestige and wealth” whereas the white wine was to carry a feminine and fun feel for a younger audience.