Having started out my career in the corporate graphic design world with branding agencies over 10 years ago, I found that there was always a gap between the account manager, the client and the designer. Like a game of Chinese whispers, it never made sense to me why the designer couldn’t speak with the client directly in order to interpret exactly what they were after and steer them away from anything that drifted from their branding identity. It wasn’t until 2012 that I decided to take a leap of faith and go out on my own as a freelance graphic designer in Perth. Since then, I have hit the ground running and have never looked back.
As seen in my portfolio, I enjoy working in all areas of business, from small start-ups and non-for-profit organisations to large corporations and everything in between. My aim is to deliver high quality design solutions without the associated design agency prices by taking a more streamlined approach to keep overhead costs low and productivity high.
As a designer, I thrive working on a diverse range of projects. This enables me to keep my design skills and ideas fresh and creative and means I’m always ready to tackle a new challenge.
“Being a freelance graphic designer has allowed me to meet such a diverse range of clients ranging from the food and retail industry to mining companies and local councils. I love being able to work closely with my clients and build strong relationships with them so that I can better understand their business goals and add value to their company.”
I’m often asked, "Why the name ‘When Adam Met Eve’?” Originally intended to start up a blog, the name was conceived during an impromptu brainstorming session with a friend in an attempt to create something unique, memorable and intriguing. Renowned for asking a million hypotheticals, I turned to my friend and asked, “What do you think happened when Adam met Eve? What if Adam never liked Eve or vice versa but they would be stuck together for the rest of their lives?” And thus When Adam Met Eve was born.
Once the name was established, the logo came naturally. Although not normally associated with a freelance graphic designer, I liked that it had a point of difference to other agencies and that its quirkiness aptly reflected my personality. Little did I know that I was going to expand into other areas to incorporate my offshoot jewellery business, which has allowed the name to fit comfortably across both areas. As visual branding was a primary focus for When Adam Met Eve, the logo needed to be friendly and memorable and draw in companies that wanted to invest in creativity and ingenuity, as opposed to the typical “churn and burn” of graphic design studios.
Over time, the logo evolved to incorporate different variations for various events. This has allowed a greater marketing strategy for When Adam Met Eve to expand into different markets, while keeping in line with the brand’s integrity. Keep an eye out for Easter, Christmas and other special event logos that pop up from time to time. Or better yet, check out our online store where you can browse our lovingly handmade jewellery.
