Why use a freelance Graphic Designer?

Big graphic design companies in Perth and across Australia often carry their overheads into the fees charged to clients. Rather than pay for all the administration fees that are associated with larger agencies, hiring a freelance graphic designer is a more cost-effective and personal experience. Independent graphic designers offer you more flexibility at a reduced cost. If you know you’ll need some design work done on a temporary basis, you can assign an experienced freelancer for that project without having to worry about keeping them on the payroll for the long-term. This allows you to hire someone with more experience at a higher rate than you’d likely be able to afford on an ongoing basis.

What should you look for in a graphic designer?

You should feel comfortable with the graphic designer you choose. To be able to voice your concerns is an important role in the design process. Building a good relationship with your graphic designer will allow the communication process to flow better, which in turn means that the work is produced faster to your desired requirements. You should always look for a designer who is able to take on your criticisms and produce the style you’re looking for. A great working relationship results in a long-lasting partnership between the client and the designer.

Do you really get what you pay for?

I understand that budgets can be tight, but sometimes choosing the cheapest designer to do your work ends up more costly than paying more for the right person to do the job. Consider all aspects of the job before making the decision to go with a particular company or graphic designer. It’s important to feel comfortable enough to express your opinions and feel as though the person doing the work actually cares about the success of your business. You should also feel assured that the final cost doesn't come with any hidden charges and, most of all, make sure you like some of the work featured in their portfolio.